After a tumultuous few months, Meghan Markle, the Duchess of Sussex, is rumored to be making a grand return to Instagram. According to a public relations expert, this move could catapult her to unprecedented popularity, potentially surpassing that of her sister-in-law, Kate Middleton.
Meghan’s impending comeback has sparked widespread speculation, with many predicting that she will revive her popular blog, The Tig. Celebrity publicist Mayah Riaz believes that Meghan’s return to Instagram will not only boost her popularity but also set her apart from Kate Middleton.
Mayah attributes Kate’s current popularity to her meticulously managed social media accounts, which are likely handled by staff. This, Mayah suggests, presents a “picture perfect” image of the Royal Family. In contrast, Meghan’s independence from the Royal Family will allow her to post content freely, without needing approval.
Meghan’s Instagram account is expected to generate extensive media attention, with Mayah predicting that her posts will frequently make headlines. Unlike Kate, who is bound by royal protocol, Meghan is free to share aspects of her personal life, including projects and family moments.
The contrast between Meghan and Kate’s social media presence will be stark. While Kate’s Instagram is polished and formal, Meghan’s account is likely to be more candid and personal. As Mayah notes, “We’ve seen footage of Meghan dancing at Beyoncé’s performance, as well as public displays of affection with Harry. We’d never see Kate and William like this.”
However, Meghan’s return to Instagram also comes with a warning. Mayah cautions that Meghan can expect to face intense scrutiny and trolling on the platform. Despite this, Mayah believes that Meghan’s authenticity and willingness to share her life with her followers will ultimately win out, cementing her position as a beloved and influential figure.
