People compare Meghan Markle to Princess Diana, but she goes her own way.

People are once again comparing Meghan Markle to her late mother-in-law Princess Diana since the launch of her lifestyle brand, American Riviera Orchard. Markle may see herself as “Diana’s heir,” according to royal expert Tom Quinn, who says she wants to use her fame for her own ends and to help others.

Markle has had to deal with a lot of public attention while she has been a princess, just like Diana did. Prince Harry has talked about how the two women are alike, pointing out Markle’s kindness, caring, and warmth.

Diana, Princess of Wales (1961 – 1997) sitting on a step at her home, Highgrove House, in Doughton, Gloucestershire, 18th July 1986. (Photo by Tim Graham Photo Library via Getty Images)

Markle and Diana are similar in more ways than just their personalities. They both had to deal with media attention and wanted to use their fame to advocate for change and advocacy. But this link is like a double-edged sword—it can both inspire and cause trouble.

Britain’s Duchess of Sussex Meghan, hold her baby son Archie as she and the husband meet with Archbishop Desmond Tutu and his wife Leah at the Tutu Legacy Foundation in Cape Town on September 25, 2019. The British royal couple are on a 10-day tour of southern Africa — their first official visit as a family since their son Archie was born in May. (Photo by HENK KRUGER / POOL / AFP) (Photo by HENK KRUGER/POOL/AFP via Getty Images)

Some people say that Markle’s business decisions, especially the timing of the start of her brand, are an attempt to make her look like Diana, who will always be an important figure in history. Markle’s acts are seen by her supporters as carrying on Diana’s legacy by showing independence and social awareness.

LONDON, ENGLAND – JULY 10: Queen Elizabeth II, Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex on the balcony of Buckingham Palace as the Royal family attend events to mark the Centenary of the RAF on July 10, 2018 in London, England. (Photo by Chris Jackson/Getty Images)

Markle’s business efforts show who she is and what she wants to do. They also show how she wants to be seen and remembered. Markle makes a way for her work to be both personally satisfying and helpful to others by connecting it to Diana’s legacy.

Princess Diana (1961 – 1997) arriving at the Serpentine Gallery, London, in a gown by Christina Stambolian, June 1994. (Photo by Jayne Fincher/Getty Images)

People will keep talking about Markle’s connection to Princess Diana’s legacy as she builds her brand and public image. Every move she makes is watched closely as she deals with expectations and similarities.

DUESSELDORF, GERMANY – SEPTEMBER 16: Meghan, Duchess of Sussex greets Yuliia ‘Taira’ Paievska during the Swimming Medals Ceremony during day seven of the Invictus Games Düsseldorf 2023 on September 16, 2023 in Duesseldorf, Germany. (Photo by Chris Jackson/Getty Images for the Invictus Games Foundation)

Markle’s new website, which she launched with Prince Harry, shows how her identity is changing. She follows British Royal custom by not giving her family name. Her story shows how she was raised, what she stands for, and how she became famous around the world.

Markle and Harry have started a new life together away from their senior royal jobs. They now live in California with Markle’s family. Their work on the Archewell Foundation and the “Archetypes” podcast shows how dedicated they are to public service.

People have different opinions about Markle’s ties to Diana’s heritage, but she is still determined to make her own way. Markle’s strength and commitment to her causes will continue to shape her lasting impact as she deals with the challenges of royal life and public opinion.

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